My #1 Strategy to Get Blog Traffic

My #1 Strategy for Getting Traffic to My Blog (Exclusive Access)

[MM_Access_Decision access=’false’]
Whoops! Looks like you haven’t unlocked this page. No worries, all you need to do is log in or create a free account!
[/MM_Access_Decision]

[MM_Access_Decision access=’true’]
You’ve had access to this page since [MM_Content_Data name=’dateAvailable’]. Click here to visit the page: [MM_Content_Data name=’title’]

Imagine how much better your life would be if your blog had a steady stream of quality traffic…

Let’s be clear, [MM_Member_Data name=’Firstname’]: Traffic is probably not the only thing standing between you and a profitable blog. But it is the first and biggest step to getting one.

To be honest, most blogs never really get any traffic. As sad as that is, it is so true. An astounding 95% of all blogs either fail or are given up on!

And you know why they either failed or gave up? Because NO ONE ever visited their blog. They had NO IDEA how to get people to get to their blog and WASTED SO MUCH TIME writing content that would never be read.

It really sucks that this is the case….but hey it’s life

Traffic is the #1 reason why most blogs fail and it is the Mt. Everest that must be climbed for a blog to reach glory.

But before you get too depressed: I got you covered….

You’re about to get exclusive access to my NUMBER 1 most effective strategy for getting to my site, BlogSheriff. It’s not simple or as easy as other strategies, but it ACTUALLY works. The best part about it is that hardly ANYONE knows about it.

Trust me: I’m no genius. If I can use this strategy to get more traffic, you definitely can too.

Before I developed this strategy, I was just the average blogger trying everything possible to get blog traffic.

I had a decent conversion rate, and I knew my content was pretty good, but I didn’t have a predictable stream of traffic.

I had a great machine but no fuel.

After months of spending every day hustling to get 10 visitors at a time, I decided I was going to find every strategy I could for getting traffic to my blog. I figured if I took the time to try them all, I’d inevitably find something that would solve my problem forever.

Lots of the strategies I tested worked great, but most of them failed miserably (which may or may not have wasted tons of my money…).

Over time, I found two hugely underappreciated strategies and ended up blending them together.

That was when everything changed.

With a constant stream of traffic coming to my blog, suddenly I had 24 hours a day to focus EXCLUSIVELY on creating content and adding value. Before long, I had optimized my funnel to generate tons of revenue out of the traffic I knew would be there.

This strategy is going to be part of our $1,000 Master-Class Traffic Course (which will include dozens of comprehensive strategies, like the one included below), but since this course is still being developed, I thought I might as well share what has to be my favorite strategy of all.

All I ask is that you keep this strategy to yourself and other BlogSheriff members (i.e. do not share the juicy details in forums/social media), because this strategy WILL be part of our most valuable product in the future.

Okay, okay…. let’s get started!

Strategy #1: Ultra-Targeted PPC to “Urgent + Niche Problem” Landing Pages

Overview: You will be creating highly targeted (i.e. cheap + effective) PPC ads and landing pages that match each ad. You will then see how to test + optimize the landing page to be highly efficient, which increases the profit of each “click” on your ad. I’ll explain in more detail why a small increase in profit can completely change the game in your favor…

This strategy has a relatively fast payoff, but it isn’t instant (not overnight, but you should begin seeing results in 7 days or so). On it’s own, it’s also a bit risky because you can lose money fast if you do it wrong.

But if it DOES pays off… it will make you a serious amount of cash (and hopefully a new full-time business).

So, without further adieu… I’d like to introduce you to my friend PPC.

He’s a really fun guy that everyone knows about, but no one really hangs out with him (which is a shame because he is awesome!).

His initials are short for Price Per Click, which is a form of advertising. For some odd reason, everybody automatically assumes that PPC advertising is a terrible idea and they are completely wrong.

Google Adwords is a client in which you can set up your PPC ads and it is relatively cheap. You can even set the daily and monthly budgets, determining how much you will spend.

Anyway….

PPC advertising goes like this…you pick your keywords and phrases that you target (i.e. “Fitness Blog” or “Nutrition Blog”), then you create an ad that will be displayed to people who search this term.

Keys to Making Successful PPC Ads:

  • Writing great headlines and long-form landing pages
  • An Ethical Bribe that is truly irresistible
  • Having “Hyper-Targeted” Keywords
  • A Clear & Well-Defined Funnel
  • Constant testing

Writing Great Headlines

Writing GREAT headlines comes down to writing GREAT copy. Copy is short for Copywriting (with a w instead of an r, I promise I can spel!) which is basically writing in a way that people will buy what you are selling.

Here’s how you write good headlines…..
1) Make sure you have a bold claim, that isn’t too ridiculous (i.e. How to Lose 10 Pounds in 2 Weeks GUARANTEED)
2) Make sure what you claim is realistic and something that people in your niche want BADLY (i.e. I have a fantasy football site and one of my PPC ad headlines is, “We Found the 5 Top Fantasy Football Sleepers that NO ONE is Talking About”.’

If you write poor copy like, “Buy a Fitness Membership”, or ,”50% off of Luke’s Diet Book”, no one will click on it. It’s really boring….

(I actually fell asleep when I was writing those examples….)

And when no one clicks on your ad, you will waste money and time.

Hyper-Targeted Keywords

“Hyper-Targeted” stands for VERY SPECIFIC in this instance. These types of keywords are also referred to as “long tail” keywords. These keywords will have a couple adjectives making them really narrow. We’ll go into more detail on longtail keywords in Part 2.

This kind of sounds ridiculous because most people only type in 1 to 2 word phrases, but hear me out…

These long tail keywords still get searched a good bit (You must research them!) but their competition level is way lower than those 1 to 2 words everyone searches like “good blogs”. You will NEVER rank for a short tail or generic keyword, so it’s not really worth trying at this point.

An example of a hyper-targeted keyword is something like “muscle building diets” or “great workouts for elementary school aged kids”.

You can find long tail keywords by using Google Keyword Planner….see our tutorial in our “How to Create a Health Blog” post (link).

Ethical Bribe

The key to your bribe is that it isn’t false. Yeah…you actually have to do what you claim to do. Make sure your bribe is irresistible to people in your niche, but is something that you will actually deliver on.

Again, for my fantasy football website I collect emails for my list by offering access to my “Top 5 Fantasy Football Gems” page in return for the visitor’s email.

If you don’t offer anything in your PPC ad, or more importantly your landing page (as we will discuss under the funnel section), then no one will have a reason to click on it.

Clear & Well-Defined Funnel

This is where we start talking about your blog itself, after a visitor has clicked on your PPC ad. You have to have a way to offer your ethical bribe in return for their email address.

It is a FACT that having an email list increases conversions by at least 10%.

You will need to create a landing page…this could be a popup on your site or a completely different page from your site entirely.

We recommend using Sumome for beginner WordPress users because of its simplicity and effectiveness.

Sumome Plugin      Sumome Tutorial

Testing

Testing is vital because it will save you time and money (two things that everyone wants more of for real).

The best way to test many of the key variables (market, keywords, the ad itself, email list adds) in one test is to use several different PPC ads and set very low budgets for each.

(This will be pretty cheap because you can set your budget at like $2 a day for three different ads and run them each for a month.)

The easiest way to test 3-4 PPC ads is to offer the same thing for each, but take a different angle on each ad.

For each different ad, try using a different, but related keyword to target (This will get you the best keywords to target for your site) and reword each headline and ad description.

This should give you the best combination that you should use.

A/B testing is another form of testing that is readily available on the Sumome plugin, if you are using that and are a WordPress user. You’ll create two different popups that are simply worded differently and use the A/B test feature on Sumome to see which one gives you the top conversion rate.

Here’s an A/B testing tutorial

Focus on the headline, first paragraph, and overall impressions of your website to see how your ads are viewed by the customer when you test.
The most important variables to test:

  • Headline
  • First Paragraph
  • Overall Impression

Google has a famous “5 foot” rule. Whenever they design a new application or webpage, they step back 5 feet from a computer and squint their eyes.

If they (or unbiased friends/testers) can’t tell what to do when standing 5 feet away with a blurry view, they get back to work.

You have to keep the rest going until you get 50-100 clicks to see if the ad is a go or a no.

(Go through as many testing cycles as possible so you can quickly find your top performing ad.)

The goal of all of this is to discover the “limiting factors” that are preventing someone from:

  • Clicking on your ad.
  • Getting to your landing page.
  • Seeing and actually understanding your offer.
  • Deciding whether they want to give you a key to their inbox.
  • Giving you their email.
  • Remembering who you are after a day goes by.

Common mistakes with ads

Everyone messes up, and I’ve got a few hard-earned lessons you can use to skip a lot of pain:

You need to identify and avoid the following mistakes, as quickly as you possibly :

Headline problems: You must make it clear who your audience is and what problem you are trying to solve.
Landing page problems: Compare your landing page to a competitor to see how your copy looks and if you have established a benefit for customers.
Offer problems: Does this offer solve a problem and does it require urgency?
Audience problems: Are people searching your keyword? Is it too broad?

A Step-By-Step Guide For PPC Ads

So by now, you should have a good understanding of the do’s and don’t’s of Google PPC Ads…..now lets look at HOW you go about setting up and implementing PPC Ads.

Create your first campaign: click the read button that says “campaign”. Then select “Search Network with Display Select”

Google PPC #1

2) Then, name your campaign after your main keyword (crossfit for example) then set your target country/language and your bid and daily budget.

Google PPC #2

*Your bid is how much you are willing to pay for each click.*
*Your budget is how much you are willing to pay per day.*

3) Hit save and continue, then name your ad group something you can remember like “Crossfit Ads”. Here’s where you create your ad. You’ll see some examples on the right…BUT this is where you make yourself shine!

Google PPC #3

4) Finally, pick your keywords…..list ONLY those that are directly relevant to your niche. For example if I had a crossfit blog I would only put keywords that mention crossfit.

Example keywords: “advanced crossfit workouts”, “crossfit workout blog”

Google PPC #4

5) After you complete this process, you can create another campaign for testing, or wait for your ad to be approved from Google.

Google PPC #5

Strategy #2: Post 2-3 Strategic Long-Tail Articles per Week

Overview: This strategy is basically picking the low hanging fruit of your niche (which, if selected in a smart way, will have plenty of low-hanging fruit to get your blog off the ground).

The key is to make every single article the most ridiculously, and I mean ridiculously, comprehensive article. It needs to be 10x better than the next best article. If it is this strategy will have a much bigger impact for you. If it isn’t comprehensive (or targeted) this strategy will fail.

Keys to Success:

  • Keyword Research: Confirm that (a) the keyword is valuable and (b) the keyword is easy to win.
  • Target the entire article exclusively around ONE primary keyword (and multiple “LSI” keywords)
  • Be comprehensive. Google LOVES ranking dense, high quality content.

The key is to make every single article the most ridiculously, and I mean ridiculously, comprehensive article. It needs to be 10x better than the next best article. If it is this strategy will have a much bigger impact for you. If it isn’t comprehensive (or targeted) this strategy will fail.

Don’t forget to make sure that the keyword you’re writing around has an acceptable amount of monthly searches. Aim for at least 50-100 searches per month.

This is long term source of traffic, and it has a much higher payoff.

It is a little risky, just like all traffic strategies, because it is very possible to invest 100s of hours and dollars into words that may not end up getting you much traffic.

You MUST learn by trial and error.

But THIS IS the way that all big bloggers out there get big.

Keys to Having a Successful Long Tail Keyword Campaign

There is a bit of uncertainty here, but here are the keys we DO know will make you more successful:

Keyword research (mentioned above and in the traffic course)

  • Having a professional website: Is it aesthetically pleasing? Is it useable?
  • Writing experience: This is HUGE, we are talking about a blog for goodness sake.
  • Unique insights: Does this solve a REAL problem that people have TODAY?
  • Entertaining and Rich content: This is VITAL to the strategy, and any other strategy honestly. As you post more articles, your traffic will grow at a fast rate along with your targeted keywords. Then after a while you can let your “foot off the gas” so to speak and continue to see traffic as you write new content. This means you get let up on PPC and focus on writing great content that is keyword rich.
  • Fresh and Unexpected: Something new that is a unique solution to a problem, or better yet, solving a problem they didn’t even realize they had.

Part 3: The Essentials: The Strategy 1, 2 Punch Combo

This is what I’d like to call a strategy sandwich. Take your PPC “bead” and add your targeted long tail keywords “meat” and you got yourself a sandwich! (without veggies unfortunately, I guess that’s okay…)

So by now you may be asking, “What do I need to do all this junk?”

I’m about to tell you.

Here’s what you need to create for your blog:

  • Ethical Bribe
  • A Landing Page
  • An ad Headline + Copy

I’ll show you how to make them…

Part 1: How to Create an Ethical Bribe

So what ARE the best types of ethical bribes?

Well, generally the best ethical bribes are “Content Upgrades” meaning, you are offering a really valuable piece of information/product.

Keys to a Good Content Upgrade

You need these four ingredients to make your content upgrade masterpiece:

  • Make sure it solves an urgent problem.
  • Make it HIGHLY relevant to the niche and audience.
  • Solves a REAL problem that people care about.
  • Doesn’t require any other action from the visitor (i.e. If it requires purchasing an add-on that’s just cruel. It needs to be INDEPENDENTLY valuable.

Examples of Content Upgrades

Let’s look at some common content upgrades out there….

  • Advanced Guides (extending on a post with great depth/detail).
  • The “Missing Piece” to Take Action (something you need to DO what was TALKED ABOUT in the post, you’re capitalizing off others’ mistakes).
  • Checklists (these are almost always done poorly, show how to make one that’s actually beneficial and adds value to your post).

Mistakes to Avoid

These are a few mistakes that are made ALL the time…. We want you to be prepared so you DON’T do these:

  • Thinking “They will love this”… make sure you’re REALLY REALLY SURE that they ACTUALLY want what you are offering.
    • Solution: ASK PEOPLE. Go figure out what people care about, and which problems they need solved. Then you solve the problems and make this your content upgrade.
  • Audience Misalignment, targeting the wrong people.
    • Solution: Make sure you’re offering the right things to the right people.

How to make your landing page

If you use wordpress, all you have to do is install the Sumome plugin.

Here’s how you do it:

1) Go here: http://sumome.com/wordpress
Sumome has a great tutorial for how to get your plugin installed and activated.

2) Go to the sumome store and download the “list builder” for free.

3) Click on list builder on your Sumome dashboard and click on “design”.

Sumome Tutorial #1

4) Design your pop up to only ask for an email address and give an offer above it with the text.

Sumome Tutorial #2

5) Go to “behavior” and change the “success redirect url” to a page you have created that isn’t viewable on your site unless you got through the landing page. That way you don’t have to send people anything when they signup, they are automatically redirected to their free content!

Sumome Tutorial #3

6) *Make a page on your site that isn’t on your navigation menu* To do this simply go to create page in wordpress. Put your free content on this page, but do not add it to your navigation menu. Copy the url and paste it in the “success redirect url” and hit save.

*This makes a popup landing page that you can add copy to, so you can collect email addresses. Then, in exchange for email addresses you can direct the visitor to their free content that you made them!*

How fun!

How to make good headlines and ad copy

Here’s a few tips on making good headlines:

  • Catch your reader’s interest
  • The easiest way to make a compelling headline is to follow the 3 E’s: Educate, Entertain, Empower.
    • Here’s an example that combines them all: “How to Create a Million Dollar Blog Faster than Granny Can Cross the Road.”

Make claims or state benefits in your headline

Make sure your reader knows why he should read this post. Offer them valuable information in the post via the headline. If someone saw these two headlines: “How to Change Your Life” and “How to Immediately Make Millions By Doing Literally Nothing” which sounds more intriguing?

Don’t make it obvious you want them to do or buy something.

Never put the word “buy” or “sale” in your headline because they are red flags to the reader. The best ads seem to the reader like someone is genuinely wanting to share some awesome information with them!

Now….

Here are a few more tips on how to write good ad copy:

The reader only cares about them, not you…(We are on your side, but in general this is how it is unfortunately)

Don’t add “about me” or ask for something because the reader will immediately skip over you. It seems harsh, but the reader doesn’t care what you do, where you are from, or what college you attended…..ALL they care about is what you can do for THEM. Keep that in mind at every stage of your blog’s creation.

The reader wants VALUE and won’t click the ad unless they get it.

Obviously, you’ve got something to offer. You are doing some awesome work and you want people to buy it…sweet! It’s gonna be easier to start selling some of your awesome stuff once people have had a taste of it. Give your readers some free content so they come knocking at your door for more! (but they will have to wait behind me because I’ll already be reading your awesome stuff!)

You must be entertaining and write in creative ways.

This isn’t meant to be stating the obvious, it is more to just emphasize how important it is to be entertaining to read. I already know you are a good writer, but most people probably don’t know it yet (don’t worry they will). Be sure to bring out your personality in your writing…be Bozo the Clown if that’s the kind of person you are. If you are hilarious, make your readers laugh so hard that they pass out.

How to Delegate & Automate This Strategy.

Bloggers are the (Disney-rated) pirates of the 21st century. We crave freedom & adventure above all else. We like building businesses and creating compelling visions for our future.

Oh, and we’re generally pretty lazy.

Unfortunately, there’s nothing that says “no freedom” and “no adventure” like having to spend all of you time implementing (ugh) your brilliant ideas.

For some reason, when it comes to the day-to-day implementation of our strategies, we find ourselves dragging our feet and reluctantly acknowledging that it’s “part of the deal”.

Personally, I don’t see any reason for me to spend time doing things I don’t like.

The result here isn’t you doing 20% of the work for 80% of the reward. This is about doing 2% of the work for 100% of the reward.

While I do offer a course that’s designed to completely & systematically remove you from the day-to-day work of running/growing your blog, it is (unfortunately) invite-only and isn’t accepting any new buyers at this time.

However, if you’d like to delegate the strategies from this post without having to worry about it getting done correctly, I do have a Goals, Tasks, & Due-Dates Checklist you can use to implement this strategy on autopilot.

It’s 100% free and doesn’t require any prior knowledge about management/delegation.

If you’d like this resource, just email me at john@BlogSheriff.com and I’d be happy to personally send you a copy. 🙂

One Last Thing:

I hope that this strategy will be as useful for you as it has been for me.

I know how hard it is to get a blog off the ground, and I remember how intimidating it is before you get traction.

But believe me… It is possible, and it is worth it.

If you don’t get the traffic you expected from this strategy, send me an email and I will personally help you get the results you want.

Just let me know:

  • What you’ve done so far
  • The results you’ve gotten so far
  • Your goal(s) for your blog
  • Your expectations for this strategy
  • Your Niche/Market + a few sentences about what makes your blog unique.

P.S. Is there anything you wish I had included in this strategy but didn’t? Please email me and let me know so I can make it better!

Things I’d LOVE to hear about:

  • Your favorite and/or least favorite part of the post
  • Anything you disagreed with or felt was exaggerated
  • Questions you have about the ideas or implementation
  • Any ideas you’re skeptical about (and why)

I’m keeping an eye out for your email! 🙂

Thanks,

John & the BlogSheriff Team
john@blogsheriff.com

[/MM_Access_Decision]

0 Comments

Leave a Reply