In order to get someone to join your email list or buy what your blog is selling, you’ve gotta be able to write good copy.
Come again…what is copy?
I’m sure you’ve heard people talk about copywriting if you have had a blog for a while, but maybe no one has ever actually explained what is means.
So what is copywriting? (often called “copy” for short) Copywriting is basically a really casual way to write that convinces people to buy your stuff.
It’s the exact opposite of the sketchy car salesman.
The goal of writing copy is to persuade your reader to buy from you by showing them you know your stuff and are relatable.
In this post, we will:
- See how to write good copy.
- Look at some examples of effective copy.
- Find out where to put sales copy on your blog.
Ready to become a copywriter?
How to Write Good Copy That Keeps People Reading Your Blog
Knowing how to write good copy will send your blog to the promise land, that is the land where you make your main income from your blog.
So how do you actually write really good copy? Let’s look at a couple of key concepts that make up “good copy”…
Concept #1: Your reader cares about themselves, not you.
You gotta write in a way that is interesting and beneficial to your reader, because let’s be honest…The only stuff we read either interest us or help us. Now don’t get me wrong, I DO care about you, but unfortunately most people online will not.
Keep this concept in mind every time you write ANYTHING.
Concept #2: Your reader has a short attention span, so utilize AIDA
You don’t have much time to win the attention of your reader, so make haste. Each sentence you write should have 1 main goal: to get the reader to read the next sentence.
Luckily there’s a framework for that (but not an app unfortunately). It’s called AIDA and it stands for Attention, Interest, Desire, and Action.
Concept #3: Write with an incredibly conversational tone, like you are talking with your friend.
It’s time to forget the way you wrote in school. If you write in “5 paragraph essay format”, I promise that no one will read what you have to say.
Here are some tips on how to write in a relatable and conversational tone:
- Don’t use big words or sentences.
- Don’t use any technical jargon or vocabulary that only a few people will understand.
- Give your readers relatable examples (examples can be personal stories, but keep them short and to the point).
- Show your reader that you can empathize with them.
Concept #4: Give value with everything you write.
This is pretty self-explanatory. Always remember to give your reader valuable information with each blog post, product description, or sales email you ever write.
Examples of Awesome Copy
These are a few places around that have really solid copy that you can learn from:
- Brian Dean (Backlinko): This is a good source to learn how to write interesting posts.
- Pat Flynn (Smart Passive Income)
- Neville Medhora (Kopywriting Kourse)
Checking out these places will give you an idea of common copywriting practices and how to write good copy in your blog posts.
Where to Put Copy on Your Blog to Increase Conversions
You want every aspect of your blog to have that “copy style” (relatable, friendly, conversational), but there are a few places on your blog that you want to have copy that sells.
Here they are…
- Your Landing Page
Your landing page MUST have copy on it so you can convince visitors to join your email list.
This is the same case as your landing page…you must convince your blog visitors to join your email list.
- Product/Service Pages
If you are trying to get people to buy a book, course, or other service…you have to have really solid copy to convince them.
Long story short…if you want someone to do something, have convincing copy.
Writing Good Copy is Crucial to Having a Successful Blog
With any type of business or website, you are gonna have to convince someone of something to be successful. That’s why you must know how to write good copy.
The most important key to writing good copy is to write like you are talking to a friend. After you master that, everything will come easier.
Good copy can get you the following:
We all literally want all of that and that’s why copy is so important. Go forth and convert your visitors into email list subscribers and eventually turn them in to cash!